Creating and maintaining a personal website is far simpler than doing the same tasks for a church or ministry, or any organization, for that matter. Even when you acknowledge this, the reality is often times harsher that you expect or imagine. When you start to feel overburdened, take some time to gather yourself and gain some new perspectives for your situation. Then, work together with your leaders for a sustainable ministry solution.

Photo credits: I found the image for this article on Flickr and it was made available under a Creative Commons license - CC BY-NC-SA 2.0

In a post on Church Marketing Sucks, Brad Abare posted a series on producing church web sites that don't suck. Let's face it - it is just as easy to produce a web site that sucks as it is to create one that doesn't suck. Follow these tips so your site is good for more than just serving as a bad example.

Once you make the decision to move ahead and build or update your church website, you need to choose the platform you will build it with. What are your choices and how will you make the decisions you are faced with? Here's a look at a baker's dozen of top content management systems and how they compare for church websites and how should you evaluate them.

Every web master needs a basic understanding of how the web works. Educate yourself about the fundamentals of Apache, PHP and MySQL and you will have a much easier time managing your site and a lot less frustration in maintaining it. The aim here is to introduce some of the common concepts of the three primary web applications supporting your web site.

As someone making an entry to the web for your church or ministry, you might think it rather simple, given the number of easily available tools. Or, you might find it too complex, given the myriad of choices and options you face. In either case, having somewhere to turn for guidance makes your job less challenging.

A logical place to turn is someone who has already done what you are hoping to do and has a similar mission. Larger churches and denominations certainly fit this role and are good starting places. However, they vary greatly in the resources they use and make available on their websites.

Here's an overview of several large denominations and the resources they offer, along with some of their own practices.

As a web master, at some point you will undoubtedly begin to work on your search engine optimization, or think you need to work on optimizing your site for the search engines. Before you do, read this article and stop to think about who's more important - your readers or the robots?

1. Having a web presence is no longer a nicety, but a necessity
2. You have limitations, as do the various options for establishing your web presence
3. It's not that difficult or stressful to make a decision, once you know what your choices are

There are lots of ways to communicate online and there are a variety of costs - where should you focus your attention? Where should you start? Website? Facebook? Twitter? Google Sites? Blogspot? Tumblr? YouTube? MySpace?

Well, you get the idea - there are a lot of facets to your online presence and you might want to hear what others have to say about building your online identity and communicating your message.

The last thing you want is an ineffective web site. Your church web site must share your story and connect with your intended audience. To do this, you must determine who will build it and maintain it and what tools and resources they will need.

You also need to know what to look for when evaluating possible platforms for your church web site. Have a clear set of requirements ready as you look for your solution for an effective web site.

A conversation consists of more than 2 people talking - it also involves listening by all parties involved. What does this have to do with your church website? Everything!

Are you using your website as another vehicle for broadcasting your message, or are you also using it to listen to what others are saying? A recent study by LifeWay Research indicates the majority of churches (even those with fewer than 50 in attendance each week) maintain websites for their church. Yet, of those, only about 40% are actually engaging their members and visitors in conversations on their websites through features such as prayer requests.

The web has changed. In the beginning, it mimicked print media's "Publish and Read". In a relatively short time, however, the web has become dramatically different - instead of a few publishers, everyone is contributing content to the web. Internet users no longer just consume content, they also create content. Position your site to be one of the 'Net Generation's places to be.