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Articles :: Web Strategies
Web Strategies

Web Strategies

In order to be successful, you need a plan to get where you are going. Look ahead at the future of your site and the web to better prepare yourself
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  1. What Are You Trying To Say?
    In a post on Church Marketing Sucks, Brad Abare posted a series on producing church web sites that don't suck. Let's face it - it is just as easy to produce a web site that sucks as it is to create one that doesn't suck. Follow these tips so your site is good for more than just serving as a bad example.
  2. Local Searches for Churches
    People long for meaningful connections and will pursue them in a multitude of ways. This is at the core of all the social networks - Facebook, Twitter, MySpace, Instagram, LinkedIn, eHarmony,, et al. Who do I know? And, just as importantly, who knows me?

    People are communal beings - we need each other. We also look for meaning in our lives. As these 2 things merge, local churches play a significant role - if they are prepared for it.

    Applications and search results are becoming very localized - providing different results for the searcher, depending on their place and time. All organizations need to center their online (searchable) content around their location and their website.

    Has your church prepared itself to be a place of community for people seeking meaning in your area? We'll give you an overview of the local search landscape and how you can become a better online neighbor.
  3. Church Websites 101: Set Goals
    If you don't know where you're going, you'll never get lost. And, you'll see a lot of new places!

    Setting goals is all about knowing where you're going and knowing when you arrive. We all have heard about S.M.A.R.T. goals - now is the time to put them work. Goals need to be specific, measurable, achievable, realistic and time bound. Let's see how that applies to our church website and the strategy you are developing.

    This addition to Church Websites 101 will step away from the technology for a bit, because this is actually more difficult to master than the technology.
  4. Church Websites 101: Not Always Easy, But Should Be
    3rd in a series introduced in Church Websites 101: Easy. Not Simple. Last time, we fixed the easy stuff - now you'll need a little tech savvy to take care of some of these things. If you've selected a good CMS, most of this will be easy. If you're having to edit the pages or configuration directly - not so easy.

    If you've gotten this far, you are well ahead of the majority of non-profit organizations. You have overcome the hurdle of publishing online and have developed a discipline for regular updates. Now, you're getting into some of the finer details of effectively sharing content online. You may also find your choice of tools is helping or maybe it is limiting your efforts.
  5. Church Websites 101: Fix the Easy Stuff
    Introduced in Church Websites 101: Easy. Not Simple, we're now going to dig deeper into the strategies you can employ to build and maintain a more effective website for your church or ministry.

    The easy fixes are things you have, or should have, direct control over - the content is yours. This is all about what you post online. Examine your topics, your schedule for posting and updating, the language you use and your presentation. Do it now and keep doing it - establish a discipline (be a disciple) for your ministry.

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