Creating and maintaining a personal website is far simpler than doing the same tasks for a church or ministry, or any organization, for that matter. Even when you acknowledge this, the reality is often times harsher that you expect or imagine. When you start to feel overburdened, take some time to gather yourself and gain some new perspectives for your situation. Then, work together with your leaders for a sustainable ministry solution.

Photo credits: I found the image for this article on Flickr and it was made available under a Creative Commons license - CC BY-NC-SA 2.0

As a web master, at some point you will undoubtedly begin to work on your search engine optimization, or think you need to work on optimizing your site for the search engines. Before you do, read this article and stop to think about who's more important - your readers or the robots?

Having a web strategy for your church is really a part of having a communications strategy for you church - your website is just one aspect of all your communications media. Even your web strategy will be broken into several components - a website, possibly a Facebook page and a Twitter account, maybe other online channels like YouTube and MySpace.

There are many pieces to your web strategy, but just having all the pieces doesn't mean they all fit together - yet!

Just like shaking the box won't assemble the jigsaw puzzle for you, you need to have a picture of how it will all fit together and then take steps to make it all happen. Today, we'll look at the pieces and the steps in the context of an overall strategy.

Every web master needs a basic understanding of how the web works. Educate yourself about the fundamentals of Apache, PHP and MySQL and you will have a much easier time managing your site and a lot less frustration in maintaining it. The aim here is to introduce some of the common concepts of the three primary web applications supporting your web site.

As someone making an entry to the web for your church or ministry, you might think it rather simple, given the number of easily available tools. Or, you might find it too complex, given the myriad of choices and options you face. In either case, having somewhere to turn for guidance makes your job less challenging.

A logical place to turn is someone who has already done what you are hoping to do and has a similar mission. Larger churches and denominations certainly fit this role and are good starting places. However, they vary greatly in the resources they use and make available on their websites.

Here's an overview of several large denominations and the resources they offer, along with some of their own practices.

The last thing you want is an ineffective web site. Your church web site must share your story and connect with your intended audience. To do this, you must determine who will build it and maintain it and what tools and resources they will need.

You also need to know what to look for when evaluating possible platforms for your church web site. Have a clear set of requirements ready as you look for your solution for an effective web site.

Once you make the decision to move ahead and build or update your church website, you need to choose the platform you will build it with. What are your choices and how will you make the decisions you are faced with? Here's a look at a baker's dozen of top content management systems and how they compare for church websites and how should you evaluate them.