Every web master needs a basic understanding of how the web works. Educate yourself about the fundamentals of Apache, PHP and MySQL and you will have a much easier time managing your site and a lot less frustration in maintaining it. The aim here is to introduce some of the common concepts of the three primary web applications supporting your web site.

As a web master, at some point you will undoubtedly begin to work on your search engine optimization, or think you need to work on optimizing your site for the search engines. Before you do, read this article and stop to think about who's more important - your readers or the robots?

The last thing you want is an ineffective web site. Your church web site must share your story and connect with your intended audience. To do this, you must determine who will build it and maintain it and what tools and resources they will need.

You also need to know what to look for when evaluating possible platforms for your church web site. Have a clear set of requirements ready as you look for your solution for an effective web site.

The web has changed. In the beginning, it mimicked print media's "Publish and Read". In a relatively short time, however, the web has become dramatically different - instead of a few publishers, everyone is contributing content to the web. Internet users no longer just consume content, they also create content. Position your site to be one of the 'Net Generation's places to be.

Print formats have fixed physical dimensions - 8.5" x 11", 4-page, 1/2-page folded - and the temptation is to fill every available square inch of space in an effort to get the most for your money. The web has no boundaries and pages are not limited by a fixed format, but the temptation still remains - publish everything, including the filler. The result? Lots of web content with little impact. We look at some of the consequences of continuing to follow the print mentality when publishing on the web.

We all remember being taught the Five W's (and one H) in school, don't we? Well, they are still relevant in the realm of the World Wide Web. Who, What, When, Where, Why and How apply not only to your online content, but also to your online outreach.

After you have done all your planning and organizing and finally have your site online, is it doing what you expected it to? Your web site is quite a bit different than the place where you worship - you don't see the faces that visit your web site or get a chance to shake their hands. You will need some tools to help you discover if you are hitting your goals for your web site. You will need more than just a simple counter to properly gather and analyze the statistics and trends for your site.

Groups are always challenged with keeping everyone informed of changes to upcoming events and notifying them of new events that have been added. Using features built into XOOPS and ImpressCMS, your task just got a lot simpler.

The Web is a great place to find something to read. But, with so many choices placed in front of Internet users - what do they decide to read and how to they find it? The Internet is used to expand one's social, intellectual and even spiritual experiences. Just as your church buildings do not serve only as a tribute to the craftsmanship of the builders, your web site's primary function is not to highlight the skill of the programmer, but to reach people. How can you reach people online?

People lead busy lives and calendars are seemingly easy ways to help keep you on track. The problem is, many people tend to put everything on their calendar and then try to manage what's there. What impact would adding an events calendar to your site have?

Calendars, especially online calendars, create a high expectation for timeliness and accuracy. They also provide a nice overview of your organization's activities and opportunities to connect. But, they can also be high maintenance items. We'll examine a few options for modules and an approach that may work for you.