The cross is empty, the tomb is empty and – on Easter – churches are full. Alleluia!
Over the past few weeks I've been reflecting on the Easter Sunday experience, both from an in-person and an online perspective. For most of us, there were a lot more people in attendance than usual and many of them may have been people you haven’t seen in a while – or ever. There was special music and more musicians, and more flowers and other décor. The staff was busy and you recruited more volunteers. Everyone was probably a little dressier than usual – ladies and girls in Easter dresses; men and boys in Easter suits. You may even have had a special meal or brunch for everyone.
Now – what about the weeks after Easter? Easter Sunday is definitely an important Sunday in the year of the Church, but it’s not the only Sunday. Every Sunday is a celebration of Christ’s resurrection, even the Sundays during Lent. What if every Sunday at your church had the same attendance and engagement as Easter Sunday? (If they do, I’d sure like to hear about it!) What if Easter led to a higher average weekly attendance or higher engagement on your website and social platforms for the rest of the year? Let’s see how that might play out.
