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Facing New Challenges as a Church

Technology, Communication, Strategy

As a group, churches are faced with 'new' challenges during these (and all past and future) disruptive times. We are accustomed to meeting together at least weekly - for worship, for fellowship, for spiritual nourishment, for sharing of the sacraments, and for doing the work of Jesus Christ. Now we are trying to find ways to do all of those without gathering together in one space. And we, as are many businesses in our communities, are also trying to find ways to stay financially viable and support our ministries.

Many see the web as a machine and very technical and transactional. It is far from it! The web was created to be relational and provide ways to connect with other people that were physically separated - perfect for the situation we are in. We live in a time when it only takes minutes to start sharing live video and it reaches people in our neighborhood and beyond. We can host virtual meetings and see and hear everyone, regardless of their location. Just how do we do what the apostle Paul did through his letters?

For everything you place on your website, ask "Is this how I would do it if I was face-to-face with a visitor who came to my church?". Consider this instance - "Would I greet them with an offering plate? ". "How and when do I encourage stewardship with the people who visit our space?".

There is a time and a place for this, once you have established a relationship with them. "Hi, my name is ___, what's yours? What brings you to our church today? How can we help you?".

There are a lot of things behind the question "How do I add a donate button to our site?". Some are transactional. Some are relational. Some are technical. Some are administrative. Some are financial. The first to address are the relational. To be good stewards, you also need to consider the technical, the administrative, and the financial (these are all part of the transactional aspects).

These are big questions to grapple with. As you do, continue to proclaim an unchanging Christ in an ever-changing world.

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