Saturday is the one day I don't have anything else dictating my schedule: Monday through Friday is dominated with work, Sunday is dedicated to church and family. On Saturdays, I tend to spend a lot of time sifting through all the social media updates for the past week. I don't look at volume, or engagement, or other metrics commonly used. Instead, I look at the posts and how they relate to the stated mission of the account (the bio should reflect this). I also look at what hasn't been posted - what is missing?
I have had several conversations with a friend of mine about the practice of silence (kind of ironic, right?) The practice of silence, as it relates to our digital lives, came more to the forefront as we dug deeper.
As communicators, we often fret over our next post - what will we say next? If you've disciplined yourself, you probably have developed an editorial calendar to keep track of upcoming events, deadlines and who will write the pieces.
We also get trapped into treating our online communication channels as soapboxes and stages to cast our net even farther, which heightens our anxiety over silence. Some have such an anxiety over silence, they begin to talking over other people. Pretty soon, they're the only ones talking. And no one is listening.
Do you incorporate silence into your schedule? Not just an absence of items to be written and posted, but scheduled blocks of time for listening.
This popular US game show turned the tables on the contestants, giving them the answers and they, in turn, needed to provide the questions. When contestants did not respond with a question, they were reminded to "please phrase that in the form of a question".
What is Jeopardy!?
A major part of your online strategy is being able to ask the right questions before you attempt to answer them. A fair number of Jeopardy! contestants jumped the buzzer and blurted out the question before hearing the complete answer, only to miss an important detail.
Do you know what questions are leading to your website? What are the answers they are seeking? How do you find out?
What rules do you have for Twitter and who you follow?
I generally spend part of a day each week going through my list of recent Twitter followers and getting to know some of them a bit better. I usually do this at least once a week, sometimes a little more frequently. But, I do give this personal attention - no automatic follows, unfollows, mentions or direct messages. I thought it might help a few of you in your process of developing some social media disciplines.
My rules may differ from your rules, but there are things that should shape our rules, no matter what they are - Why do I use Twitter? Why do I follow somone on Twitter? Why won't I follow someone on Twitter? Will I ever unfollow someone and why? You don't need to follow everyone who follows you - I don't. Likewise, not everyone I follow also follows me.
What are the secrets behind these curious symbols? As it often happens, a midweek tweet among thousands sparks a further exchange of questions, observations and comments. Which then goes on to gather more participants, more viewpoints, and ultimately - it becomes the topic of a Twitter chat, especially when it catches the watchful eyes of the Church Social Media group (check the #ChSocM hashtag on Twitter and their website).
Which synod has QR codes posted for their assembly? Nebraska. Bam. #missionpossibleELCA twitter.com/Sarcasticluthe…
— Nadia Bolz-Weber (@Sarcasticluther) May 31, 2013
What started out as a hat tip (HT, in Twitter shorthand) turned into a rather informative discussion about the acceptance of QR codes, ways to improve their acceptance and effectiveness, and some of the ways they have been used, with and without success. This post will begin to unravel this mysterious 'new' technology and its use for communicating your message.