The biggest objections made by organizations for NOT engaging with online and digital social media are often founded in fear. Common fears are lack of understanding, loss of control, technical barriers, limited time and resources. Those are all valid concerns that can be addressed by investing a little bit of time with someone who has conquered those fears.
Places you can learn, gain control, overcome the technology and acquire time and resources are plentiful, if you know where to look. Over the past several years, I have been fortunate to find some of those resources and continue to unearth new resources every day. The notable, life-changing and visionary in my journey include LeadNet, Geeks & God, Christian Web Masters, Heal Your Church Website, Our Church, Church Marketing Sucks, Internet Evangelism Day, Web Empowered Church, Social Media Church and ChSocM.
A lot of these resources are still around, thanks to the tireless support of their community and leaders. Some are growing in activity and some are going dormant, at least publicly. And that is the secret of this post. continue reading ...