There are numerous web sites devoted to the technical, design aesthetics and usability aspects of web sites, but few help you with the editorial aspect (content) of your site. We start a discussion about what (and what not) to put on your church's web site.

FAQs - Frequently Asked Questions - we've become accustomed to looking for them on web sites we visit. But, should we? If everyone is asking, why didn't we anticipate the questions? Here's a look at answering and anticipating the questions your visitors are probably asking.

FAQ sections are good signs your original content is bad.

Print formats have fixed physical dimensions - 8.5" x 11", 4-page, 1/2-page folded - and the temptation is to fill every available square inch of space in an effort to get the most for your money. The web has no boundaries and pages are not limited by a fixed format, but the temptation still remains - publish everything, including the filler. The result? Lots of web content with little impact. We look at some of the consequences of continuing to follow the print mentality when publishing on the web.

As a web master, at some point you will undoubtedly begin to work on your search engine optimization, or think you need to work on optimizing your site for the search engines. Before you do, read this article and stop to think about who's more important - your readers or the robots?

Creating and maintaining a personal website is far simpler than doing the same tasks for a church or ministry, or any organization, for that matter. Even when you acknowledge this, the reality is often times harsher that you expect or imagine. When you start to feel overburdened, take some time to gather yourself and gain some new perspectives for your situation. Then, work together with your leaders for a sustainable ministry solution.

Photo credits: I found the image for this article on Flickr and it was made available under a Creative Commons license - CC BY-NC-SA 2.0

Being responsible for at least one web site, if not more, there are things you may not give much thought because they seem beyond your control, of little interest, or of any value to your users. Security usually falls in this category.

In spite of all that, anyone who maintains a site has the task of taking the initiative when it comes to security. If you don't, your visitors may find one day a new version of your site - a defaced one. Or, your host may suspend your account because a script on your site is causing a high server load. So, you have to do something.

Where do you start? Most of us will need guidance when it comes to security, server configuration and optimization. There is good news - help is readily available, if you ask for it! I spent some time reviewing the security notes for the different aspects of running a web site and spoke with a few people to get some useful tips to protect your investments of time and effort.

The web has changed. In the beginning, it mimicked print media's "Publish and Read". In a relatively short time, however, the web has become dramatically different - instead of a few publishers, everyone is contributing content to the web. Internet users no longer just consume content, they also create content. Position your site to be one of the 'Net Generation's places to be.

People are bombarded with information - radio, television, magazines, newspapers, text messages, email and social media updates. Despite all the noise, people are still starved for good information. How do you get heard above the noise? Contribute to the noise? Quantity does not guarantee quality.

The biggest factor in getting heard is actually saying something on a regular basis. Not just anything, but something of value - timely and relevant. I will bet you have something of importance to share with people, but you haven't used your website to share it. Or, by the time you did post it, the timeliness or relevance was lost.

'We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.' ~Aristotle

There are a variety of skills needed to build and maintain a church's web site - technical, editorial, graphical, planning, teaching and leading. Rare is the person who has all these skills AND has the time to devote to your church's web site. Clearly defining the roles and skills needed will help you build a team you need for your web ministry.

The Web is a great place to find something to read. But, with so many choices placed in front of Internet users - what do they decide to read and how to they find it? The Internet is used to expand one's social, intellectual and even spiritual experiences. Just as your church buildings do not serve only as a tribute to the craftsmanship of the builders, your web site's primary function is not to highlight the skill of the programmer, but to reach people. How can you reach people online?