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What Are You Trying To Say?
Recently on Church Marketing Sucks, Brad Abare posted a series on producing church web sites that don't suck. Let's face it - it is just as easy to produce a web site that sucks as it is to create one that doesn't suck. Follow these tips so your site is good for more than just serving as a bad example.
Lessons In Not Sucking: Common Communication Mistakes
I like the way Brad states this -

Here are some choice mistakes I believe get in the way of our well meaning communication and marketing.
1. We confuse the three M's (message, method, movement).
Step #1: Know your message (your call to action, your point, your purpose).
Step #2: Define what you want to happen (the movement) as a result of your message being heard/seen/experienced (attendance, action, feeling, etc.)
Step #3: Determine the best method to connect the message with the movement.

The method is the bridge. Do not get these out of order. If the method comes first (as if often does), what we get is a really cool web site that doesn't do anything except look cool. If the movement comes first, we end up with a bunch of people but no purpose for their assembly.
Every time you sit down to work on your church web site - pause.

Get clear in your mind and your heart your purpose and God's plan for you. Yes, you are fearfully and wonderfully made and you have some awesome talents you are longing to use, but don't let that get in the way of having a web site that connects with people and brings them into communion with God.

  1. Lessons In Not Sucking: Common Communication Mistakes
  2. Method is the Last Step
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