Christian Web Resources

This is part two in our Copy Matters series.One simple way to make your copy more engaging is to write about benefits, not features. Readers want to know what’s in it for themselves, not what’s in it for you. So write for them, not for you.Features are all about you. It’s the checklist of whatever you have to offer. Certainly you care about it, but it doesn’t mean anybody else does. Features are how many services you offer and the incredible music and the coffee hour. But most people ...

Catalyst is headed to Dallas and the Center for Church Communication (our nonprofit parent) has a sweet deal for anyone who wants to attend. If you’re near Dallas don’t miss this great event happening May 9-11. Save $110 using discount code CFCC when you register through March 16.Catalyst is a one-of-a-kind experience that is high energy and focused on delivering some of the best content available to help leaders grow. The theme for this year’s gathering in Dallas is “Be Present,” a...

Are you looking for a job in church communications? The CFCC Job Board has some listings that you might be interested in. Here are a few of the recent listings to the board:Constance Free Church is looking for a communication specialist.Hosanna Church is looking for a web administrator.Potential Church is looking for a lead designer and a web designer.Is your church looking for a communications professional? Be sure to get your free listing on the Job Board!

There is nothing new about advertising. It has likely been in place since the first entrepreneur decided to sell their product. And, while much has changed in the world of commerce, advertising seems to be here to stay. However, the methods have changed greatly with the widespread threads of the Web. And perhaps, one of the most significant changes, is the introduction of PPC (pay-per-click) advertising.PPC was initially introduced as a proof of concept by Jeffrey Brewer of GoTo.com in 1998; ...

Today’s society is vastly different from what it was as few as 10 years ago. If you haven’t already noticed this, then think about how many times a day you send an e-mail, answer a text, log on to a social media site or hop on the web using your smartphone. Most likely, you do each of these activities multiple times daily. Just as communication between people has changed, so has the way advertising and marketing is done.And, while the majority of enterprises have adapted with the times th...

Easter is coming. If you haven’t started planning for it now, it’s time to get started. We asked a bunch of people about the coolest thing they’ve seen a church do at Easter and collected their ideas below.Drama/Performances“The famous Easter ‘bridge’ at Willow Creek.” -Angela Buikema“We did a cool presentation of a dramatized and musical message we called ‘The Choice.’ It was set on a park bench with a lamp post that also served as a directional signpost at which differen...

“If you hear the dogs, keep going. If you see the torches in the woods, keep going. If there’s shouting after you, keep going. Don’t ever stop. Keep going. If you want a taste of freedom, keep going.” -Harriet TubmanI was talking with a friend after returning from a month long trip overseas last year and he asked me a simple question: “So what? What’s changed?” I thought for a minute before responding: “For perhaps the first time in my life, the consequences of unbelief have a...

When half your church is unchurched and 70% are under 30, you know something interesting is going on. That’s what’s happening at Substance Church in Minneapolis. Pastor Peter Haas shares with us some of the insights that have guided Substance. Peter is also releasing a new book, Pharisectomy: How to Joyfully Remove Your Inner Pharisee and Other Religiously Transmitted Diseases.You’ve said that more than anything churches do, it’s friends that keep people in church. How does that work?...

Every week I hold online office hours and answer questions from folks like you. This week we’ve got a question about personal branding and keeping everyone in the communications team on the same page! Take a look and be sure to join me every Wednesday from 2-4 p.m. CST for online office hours!What advice do you have for people who are developing their own personal brand when it comes to marketing themselves online?My answer:Three things, in this order:Do good workBe consistentNetworkIf you ...

It is hard to believe that we are already planning for Easter; but, it’s that time of year. Here at Church Marketing Sucks, we love to come alongside churches during this season. Over in the Church Marketing Lab, there are quite a few Easter designs receiving feedback. Here are a few:Dan Bracken is working on a billboard design to promote Easter services.User deharrison2 has posted several elements from her Easter marketing campaign.atillard is working on this beautiful piece for Easter bra...