Wednesday, 8 February 2012

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Blog: Church Marketing Sucks

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Update: 2012/2/8 11:00:08 (Update)

Justin Wise | 2012/2/8 11:00:08

Every week I hold online office hours and answer questions from folks like you. This week we’ve got a question about communication volunteers and staff. I also take a look at the true meaning of social media and how churches can participate. Take a look and be sure to join me every Wednesday from 2-4 p.m. CST for online office hours!I’m setting up a creative team at our church to handle all the communication requirements. There are no staff on the team, just volunteers. Any advice on what...


Tim Schraeder | 2012/2/6 13:21:06

Whether you’re crazy about pinning or think that it’s just a fad, there’s no denying that Pinterest is a new player on the social media scene. In January it beat YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study. One church is pioneering this new territory and has some insights to share on how churches can use Pinterest.Jake Johnson is the publishing and content manager for Mars Hills Church, Resurgence a...


Chuck Scoggins | 2012/2/3 14:15:37

Are you looking for a job in church communications? The CFCC Job Board has some listings that you might be interested in. Here are a few of the recent listings to the board:Hempfield United Methodist Church in Lancaster, Penn., is looking for a director of communications. Click here for details.Northview Church in Carmel, Ind., is looking for a web coordinator. Click here for details.Victory Highway Wesleyan Church in Painted Post, N.Y., is looking for a media designer. Click here for details...


Kevin D. Hendricks | 2012/2/1 14:09:00

On Sunday my church had a visit from the general secretary of the Bible Society of Egypt, Ramez Atallah. His visit coincided with the one-year anniversary of the beginning of the Egyptian revolution. But rather than a typical discussion of passing out Bibles, he offered a lesson in marketing.In Egypt the Bible Society isn’t allowed to evangelize, so they advertise. They’re not allowed to give Bibles away, so they sell them.Atallah admitted he freely borrows from the business world, saying...


Drew Goodmanson | 2012/1/31 19:54:25

We need your help. As an organization that has delivered thousands of breakthrough moments—those key sparks that frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ—we believe there is even more to be done.  We’ll get to that in a moment.  First, 2011 was a remarkable year and I want to celebrate what took place.  Last year included events such as the launch of Outspoken: Conversations on Church Communication, Creative Mis...


Chuck Scoggins | 2012/1/27 11:00:37

There is always a lot going on over in the Church Marketing Lab. This month we’re highlighting some fun new message series graphics…We want your voice! Jump over to the Lab and join the conversation.


Kevin D. Hendricks | 2012/1/25 17:24:49

Our broadcast world is quickly giving way to an interactive world. One-way broadcasting is being replaced with multi-way conversations. People no longer passively consume media, they interact with it. They talk back, through Twitter, Facebook, text messages and more.Widespread events are especially prone to this kind of treatment, from last night’s State of the Union to the upcoming Super Bowl, and anything that’s experienced by a large group, whether it’s national elections or natural ...


Kevin D. Hendricks | 2012/1/30 11:00:04

Creative Missions is an opportunity to use your skills on a missions trip. Not everybody is good with construction or kids, but Creative Missions taps into your creative skills and gives you a chance to serve others. We first heard from Cleve Persinger, the man behind the mission, last year in the run up to the first Creative Missions trip. This May 19-25 is round two of Creative Missions and this year they’re headed to Joplin, Mo., and Northwestern Arkansas to help churches communicate bet...


Kevin D. Hendricks | 2012/1/24 11:01:30

Ed Young recently spent 24 hours in bed with his wife on the roof of his church, all while streaming live on the Internet (well, he didn’t make it the whole 24 hours). We asked your opinion of the great Sexperiment of 2012 and the results weren’t so thrilled.A full 62% called it a gimmick. Maybe climbing up on the roof was a bit, well, over the top.Next came the 15% that were thrilled that the church was talking about sex. Another 9% thought it was too much but still gave it a thumbs up, ...


Kevin D. Hendricks | 2012/1/24 11:00:52

Every year we ask about your favorite post of the last year, and for 2011 it was A Teenager’s Plea: Don’t Suck. Next came A Letter to Pastors: Is Communication PR or DNA?, followed by The Epic Fail of Church Announcements.Those three top posts, along with one more in the top five vote-getting posts, were all written by guest bloggers, which is something we’re hugely grateful for.Of course the top five vote-getting posts constituted all the votes this poll had. Poor turnout seems to have...