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Blog: Church Marketing Sucks

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Update: 2014/3/20 19:00:21 (Update)

Jeni Pelletier | 2014/3/20 19:00:21 | 6 reads

Ginger Creek Community Church is a suburban church in Aurora, Ill., of about 600 people.Struggle:Even though we are a team of three (and I’m told that’s a rare find—usually it’s just one person), we are a reactive instead of proactive. We never have time to plan ahead, make new goals, try new things and get rid of what isn’t working. I want to figure out how to make the switch while juggling the normal weekly tasks.Victory:Over the summer we switched databases and needed our church ...


Kelvin Co | 2014/3/19 19:00:10 | 8 reads

Art in the church has come a long way. Most of what we produce is comparable to what’s available in the marketplace. The things we design and put out there look better than ever.In large part I think it’s because most church communicators and artists have mastered asking and addressing these two questions when producing graphics, videos, dramas, print pieces, etc.: “Who’s the target audience?” and “What do we want them to do?” This is the standard approach for advertising where ...


Santiago Jaramillo | 2014/3/17 19:00:00 | 8 reads

With the world moving to mobile, churches are beginning to tap into the new “lingua franca” to better engage with their congregations. Because mobile apps offer a tailored and highly engaging experience to the individual user and account for 80% of time spent on the average American’s smartphone, churches have an unprecedented opportunity to connect with their members.But with the average church budget getting tighter every year, is a mobile app really worth the money?When most think ab...


Sheri Felipe | 2014/3/13 19:00:53 | 9 reads

The sermon series is a tried and true method in churches today. So it’s about time someone put together a resource that digs into the process and provides a practical guide for all those who could use a little guidance. And there’s no one better to do it than Jonathan Malm. His new ebook, Developing a Series: A Guidebook for Planning, Branding and Marketing an Effective Sermon Series, covers it all.You might know Jonathan from some of his previous creations, Sunday Magazine, Church Stage ...


Kevin D. Hendricks | 2014/3/13 19:00:10 | 8 reads

Our nonprofit parent the Center for Church Communication (CFCC) has announced that Chuck Scoggins will be our new executive director. Chuck has been a familiar face around here for several years, helping with the Church Marketing Lab, the Job Board, several Creative Missions trips and working on some of our ebook projects, including Dangerous: A Go-to Guide for Church Communication and Getting Started in Church Communication: Landing a Job. He steps into a position that has been vacant since ...


Laura Bennett | 2014/3/12 19:00:15 | 9 reads

I get it. There’s nothing new under the sun. While I think the church can be one of the most creative places, we’ve been guilty of overusing some spiritual images: from the literal to the literary; from the earthly to the heavenly; lambs, doves, fire, trees, grapes, angels, light—oh my. When bulletins and MS Paint were created, we started associating fire logos with youth ministry. Consequently we watered these natural and supernatural visuals down by using them way too liberally.There ...


Kevin D. Hendricks | 2014/3/11 21:33:53 | 8 reads

News broke last week that Mars Hill Church paid more than $200,000 to get a book by their pastor, Mark Driscoll, on the New York Times bestseller list.Three thoughts:1. This is not an uncommon practice.Rick Warren supposedly did something similar with Purpose Driven Life (which he denies), prompting the New York Times to tighten up the rules for how they count bulk book purchases. He’s not the only one. The publishing industry is not shocked about this.2. People are rooting for a Driscoll d...


Santiago Jaramillo | 2014/3/10 19:00:03 | 7 reads

With the average person checking their smartphone 150 times per day, it’s no secret that the “lingua franca,” or “common language” is changing. The world is dramatically shifting to a mindset of mobility, but many churches are missing out on the opportunity to connect and communicate through the smartphones in attendee’s back pockets.So what are the options in terms of going mobile?Mobile Sites & Mobile AppsIf you’ve done any research on the subject, you’ve probably seen a...


Kevin D. Hendricks | 2014/3/7 22:39:26 | 6 reads

We’ve had enough horrible stories of Christians acting like jerks. Fake tips that actually tracts? C’mon.So I love this story of a church giving voice to screwed over servers with the site Sundays Are the Worst.Preaching Christ Church in Kingsport, Tenn., launched a site that allows servers to vent their frustrations and post stories of how they were screwed over by lousy Christian customers. Odd choice for a church? Sure.“It’s a way for our church to tell the serving community that w...


Jonathan Conrad | 2014/3/6 20:00:56 | 7 reads

Grace Lutheran Church is a rural, ELCA congregation in Thomasville, N.C., serving about 100 people.Struggle:The struggle we are facing is people believe they are not being informed of what is going on with the church (specifically when it comes to captial campaigns, finance and the calendar).My church is still getting used to electronic communication being one of (if not the) main catalyst for communication. Sadly, not all our members have a workable email so we have to make sure that any new...




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