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Planet::Articles


Daniel Trimpey | 2017/10/18 1:58:21

While the large majority of businesses have adapted to many new ways of doing business as technology evolves, there are still a surprising number of them that have not yet set up accounts on social media or even have a website. In fact, a survey by Small Business group found that nearly one third of small businesses don’t have a website. However, 92% of the businesses without a website plan to have one by the end of 2018. So the question stands “Does Your Business Really Need a Website?...


Daniel Trimpey | 2017/10/3 1:07:01

When it comes to building a company website, it can be tempting to look for ways to save a little bit of money.  However, like many things in life, taking a shortcut doesn’t necessarily add value or save time/money in the long run. This is certainly true should you decide to use free or inexpensive plugins or website templates when you develop with WordPress.It doesn’t take but a few minutes of watching the news or reading online to realize that hacks – be it in the banking industry, t...


Daniel Trimpey | 2017/9/14 5:06:32

It’s not unusual for a business website to include a blog. But without a plan for maintaining the blog, it is overlooked for months or even years after the first few posts. These businesses fail to garner the perks that having a blog has to offer.If you find yourself in this situation, you may find that you need to come up with a strategy to get content developed and posted regularly, or hire someone outside your office to do that for you.Here are 6 benefits to having a business blog, that ...


Daniel Trimpey | 2017/8/16 4:06:12

As we bring our mini-series on social media to a close, it would be remiss of us to leave out Google Plus and LinkedIn. These two platforms are, for many, the least utilized, but that does not make them unimportant. These platforms offer some unique opportunities for social media engagement – especially if you take the time to learn about them! So, without further ado, let’s get started.LinkedInLinkedIn (LI) is a more business-focused platform that allows you to post your resume, connect ...


Daniel Trimpey | 2017/7/28 2:17:11

While many business owners are familiar with Pinterest and Instagram, many are scratching their head as to how they can be used to benefit their business. If you are willing to invest a small amount of time each week, you may be amazed at just how helpful these platforms can work for you – no matter your industry or target audience!If you are unfamiliar either of these platforms, take some time to explore them. You will quickly discover that while Pinterest is similar to a personalized bull...


Daniel Trimpey | 2017/7/20 0:51:43

If you are looking for a way to get exposure online and you have not yet set up social media accounts for your business, then you are overlooking an important part of online marketing. Of course, simply having an account on Facebook, Twitter, Pinterest, LinkedIn, etc. is not enough. You need to strategically use them to your advantage. But sometimes, it can be difficult to determine how to get the most from your social media accounts. If you are an infrequent user of social media, then it is ...


Daniel Trimpey | 2017/7/4 0:55:43

We have all been there. After spending time crafting the perfect blog post, it is time to place the image(s) that can take it to the next level. But, there’s just one problem. We don’t have any images available that truly tell the story we want. This definitely presents a problem – especially if one does not want to pay for a membership to stock photo sites. However, there is a solution. There are a number of trustworthy sites where you can find the perfect images for your needs – and...


Daniel Trimpey | 2017/6/16 5:42:20

When thinking about building an online marketing strategy, there are a variety of elements that need to be considered. One of the most vital is a PPC (Pay Per Click). By using a PPC campaign, you are able to see how effective your approach is quickly because you do not have to wait for search engines to re-index your website like you do with organic SEO efforts.But other than the instant gratification that a PPC campaign brings there are several other advantages of a PPC campaign up running. ...


Daniel Trimpey | 2017/6/1 5:12:31

Your website is one of the best ways to encourage people to make a purchase or visit your location. Sure, social media, newsletters, press releases, and marketing efforts are all important as well but your website plays a vital role in your business’ success.Your home page can make or break a potential sale.  While all pages on your website are important,  your home page tends to be the one people see first. If it is lackluster, then you will likely lose visitors before they get very fa...


Daniel Trimpey | 2017/5/17 0:36:06

For those who use their websites to sell products, one of the most commonly used ecommerce tools is WooCommerce and it has recently undergone a major update. So, what types of updates are included with WooCommerce version 3.0? Here is just an overview of how WooCommerce now offers more functionality, is more mobile friendly, and more intuitive than previous versions: Version 3.0 includes an updated product gallery with new zoom, gallery view, and mobile features.A new CLI powered by the RE...




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